McMurdo appoints new Americas sales director

McMurdo says that the creation of this new role reflects its strengthening global position and expansion into the US market; Caballero’s initial focus will be to support local distribution in the launch of the Kannad Marine brand in the USA.

Caballero brings some 25 years of sales and marketing experience in the marine sector, working in a senior role with Simrad before serving as an electronics specialist with the US Coast Guard. Before joining McMurdo he was regional sales manager for Zodiac North America, and previously held positions at Brunswick Corporation, Time Warner and Sea Vee Boats.

McMurdo’s global sales director, Ross Wilkinson, says; “John Caballero has an extremely strong background in marine sales and marketing and has extensive regional knowledge of the Americas. His background shows a strong customer-focus and to have a candidate of this calibre joining McMurdo Ltd is great news; we are looking forward to using Caballero’s expertise in driving forward sales in the US market.”