Rolls-Royce implements new brand identities

Rolls-Royce will be the corporate and employer brand whilst the mtu brand, which is well known to customers, will be reinforced as the product and solution brand.

“In this way, we are positioning our world-renowned mtu product and solution brand in the minds and hearts of our customers,” said Andreas Schell, chief executive of Rolls-Royce Power Systems.

“At the same time, we’re benefiting from the Rolls-Royce brand in a global context and bolstering our appeal as an international employer,” he added.

All business unit’s subsidiaries, which have up to now had MTU in their names, will be renamed to contain the wording ‘Rolls-Royce Solutions’. At product level, the ‘MTU Onsite Energy’ brand for distributed power supply systems will be discontinued and merged within the mtu brand.

The process will start on 15 June, when the five largest operating companies representing mtu products and solutions will be renamed. MTU Friedrichshafen GmbH will become Rolls-Royce Solutions GmbH.

The names of the regional companies in America and Asia, and the German subsidiaries in Augsburg and Ruhstorf will include the appropriate geographical references. The other local and regional companies of Rolls-Royce Power Systems will be renamed by the end of September 2021.