My first container ship

Forget the latest toy car or doll, CMA CGM claim that the maritime-themed toy will spark a new interest in the shipping industry.

The CMA CGM statement said: “My first container ship is a new step in brand notoriety reinforcement, it is an educational toy to teach children how to stack shapes.”

“Containerships are part of our daily life because they transport most of the convince goods. From now, they will be more visible in toy stores.”

The toy was made by VILAC, a leading French wooden toy manufacturer, and will be branded with CMA CGM and VILAC containers.

It will be distributed in more than 12 countries, including France, the USA, Italy, the UK and Indonesia. The ship will be available to order worldwide through VILAC distributors’ shops and on their websites – including Amazon.

The question is, will more children or adults own the containership?