New investment in Mercator’s responsive websites

These developments offer a more up-to-date user experience as well as improved response rates for advertising clients. The investment reinforces Mercator Media’s significant online product advantage in the markets we serve.

‘Responsive design’ allows website contents to be optimised for best viewing on all screen sizes and resolutions, from desktops and laptops to tablets and smart phones. The website recognises the reader’s device type and adapts the text size, navigation and lay-out, as well as the size and positioning of the display advertising.

“The number of visitors to our websites from tablets and smart phones has risen by 90% in the last year,” said Andrew Webster, managing director of Mercator Media. ‘The purpose of this investment is to make sure we provide our readers and advertisers the very best of new technology to help them with their businesses”.

“The new designs and layouts were developed in response to our ongoing audience research. Also, print, on-line and eNewsletters are integral parts of each of our magazine brands and need to reflect a common look and feel which is constantly evolving”.

For Mercator Media’s magazine websites, go to: http://www.mercatormedia.com/our-markets

For Mercator Media’s event websites, go to: http://www.mercatormedia.com/our-business/events

Mercator Media Ltd is based in Fareham in Hampshire, UK. Established in 1989, the company maintains valued B2B marketplaces centred on the world’s marine infrastructure. It is experienced at creating integrated marketing strategies for clients using a range of channels including print, online, events and research. Some of Mercator’s events include: The Motorship Propulsion and Emissions Conference, Seawork International Exhibition, Icelandic Fisheries Exhibition and the Gas Fuelled Ships Conference.